| Point-of-purchase display manufacturers around the world are embracing Xanita boards to offer retailers a "cradle to cradle" approach to their in-store advertising campaigns. The days of building a display, using it for a few weeks or months and then dumping it as landfill are clearly numbered, as retailers assess their carbon footprint across their store network.
Below are some examples of POP Displays best suited to X-Board:
Water Bottle & Bottled Food Displays
A typical sheet of 16mm gauge X-Board Print weighs around 2.4kg per sqm. MDF on the other hand, in the same board thickness, weighs around 11.2kg per sqm, making X-Board nearly five times lighter.
X-Board is VOC-FREE, MDF contains up to 80kg of formaldehyde resin per cubic metre. MDF cannot be discarded as normal landfill. X-Board can be repulped into paper to be re-used as cardboard boxes or similar.
What does this allow?
Well, if a desginer of say a bottled water or tinned paint display needed to create hundreds of displays for distribution across a wide region, he or she would historically have chosen to use either MDF or steel for their design.
The MDF would be two-pack painted or vinyl wrapped and would more than likely need specialist tools to assemble on sight. Designing the same display out of 16mm X-Board, assuming two 1220 x 2440mm boards are needed per display, saves the desginer a massive 5,200kg in total road freight savings. 100 MDF displays would weight up to 6.6 tons versus X-Board at only 1.4 tons.
At the end of their useful life, the MDF displays need to be disposed, and can't be disposed of as ordinary landfill.
The retailer also can't simply dispose of them out the back of the store in the industrial general waste bin, as in many countries, it's illegal to do so. Merchandisers therefore have to go in and take the displays away, break them down into smaller panels and dispose of at proper waste centres. This adds further enormous costs to the campaign.
It's now easier to see how XB becomes best for footwear, white goods, electrical goods, tinned products, books and magazines and more. This is why X-Board is being fast embraced by forward-thinking POP display designers.
X-Board Plus
For longer-term POP displays, X-Board "Plus" panels can be decorated with any FSC certified timber veneer, melamine-faced MDF, foil or high-pressure laminate.
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