The main highlight of the stand was the Freefold furniture, designed by Toby Horrocks Architecture.  Freefold 01, made from Xanita’s X-Board, is an environmentally friendly kraft-based box that can be arranged as a bookshelf, room divider, storage wall or bench. Strong and lightweight, it is fully printable and easy to assemble and flat pack, with no need for toxic glues and adhesives. X-Board is made from post-consumer paper and sugar-cane bagasse waste and can also be disposed of in paper recycling bins.

The stand was developed to simply convey a complex message. People were invited to interact with a ‘Savings Market’ by wandering around and looking at the areas of their home where they could make sustainable changes. The goal was to promote a greener lifestyle, and the stand assisted in demonstrating to consumers that eco-alternatives do exist for almost every aspect of their lives.