Serigrafia, Latin America’s largest trade show for the printing and graphics industry, was recently held in Sao Paulo, Brazil, from 9-12 July 2008. Xanita’s distributors for the area, Serilon, designed and produced a booth entirely from X-Board, for the event.

Constructed from 12mm X-Board supported by steel frames, the stand was large enough to comfortably allow 60 staff members, including the technical and sales team, to be present.

X-Board was cut to fit the size requirements and laminated with printed vinyl. Due to its lightweight nature, the board was attached to the frames using only Velcro.

The Serilon booth was strategically situated on the immediate left of the entrance and proved to be attention-grabbing. The stand remained a hive of activity for the duration of the show and its stunning design was an indisputable success.