Edcon (Pty) Ltd, a leading clothing, footwear and textiles retailing group in South Africa, selected X-Board for an in-store visual merchandising display at Legit clothing, located in Canal Walk, Cape Town.Large, three-dimensional letters were cut from X-Board and the edges were painted white using standard water-based paint.
The lightweight word cut-outs were speedily installed on-site, by simply arranging them above the clothing racks in the store- a perfect example of a stylish, hassle-free and eco-friendly short-term retail display.
In keeping with the World Cup spirit, giant soccer balls made from printed X-Board, were manufactured for the Woolworths head office.The lightweight structures were printed, flat packed and then erected on site with minimum hassle and disruption to trade.
