In 2003, LifeArt was conceived by founders, Natalie Verdon and Eckhard Kemmerer, after overwhelming research from funeral industry, consumers and governments. This research concluded that new practices and products focused on personalisation and the environment would be a welcomed innovation. Consumers would be a major force in driving the change, seeking greater involvement and more meaningful ways of remembering a loved one.
LifeArt commenced in Australia based on a commitment to listen to families and the funeral industry. Previous attempts at environmental coffin products were of poor quality, visual unappealing, long lead times, limited if any personalisation and very questionable capability. With eight years experience, extensive testing in capability and environmental impact, wide choice of traditional and contemporary designs, and a design service for unique personal designs, LifeArt has set the benchmark for environmental coffins.
Their idea of growth was to tackle the world with not only the leading edge coffin product, but also a clean technology business model based on a unique product platform that would create any shape, any size and any finish. The LifeArt business model is designed to establish a fully operational site, incorporating sales and marketing activities, in a new country, within a short timeframe.
LifeArt is an innovative international company that has patented a commercial solution for lightweight composite fibreboard coffins and caskets, enviroboard (TM).
LifeArts’ emotional and environmentally friendly coffins have been embraced by influential sections of the funeral industry, by regulatory authorities, consumer advocacy groups and consumers.
Consider Crystal as a choice … often you would see people in a shop holding a crystal product up towards the light, and twirling the crystal piece around. Why? Crystal is prized by connoisseurs for its clarity, sparkle and transparency. Top of the class is full lead hand blown crystal. A full lead hand blown crystal (24% of lead oxide) is much more expensive than machine made crystal item with lesser lead content (2% of lead oxide). People who adored crystal know the quality and difference of brands such as Waterford, Orrefors, Kosta Boda and Bohemia crystal.
At LifeArt we are the Connoisseurs of lightweight structural board, and our brand is Enviroboard.
There is a rapidly growing demand for lightweight structural materials made from waste products sugar cane fibre, straw fibre, waste paper and cardboard.
Fiberboard can be specified by the construction (single face, singlewall, doublewall, etc), flute size, burst strength, edge crush strength, flat crush, surface treatments and coatings and most importantly, its environmental rating.
After extensive research and testing of the wide variety of boards in the marketplace, LifeArt International found a board that is versatile, lightweight, with high-crush strength core, excellent printing properties and VOC-Free that provides the right environmental alternative to MDF and particle board.
We are now in the process of tailoring our Enviroboard to produce even better outcomes for the funeral industry in the cremation process. These developments will be announced first quarter of 2011. We are committed to the ongoing development of our Enviroboard.
www.lifeartcoffins.com